Adapting to a Changing Landscape

The Benson Theatre in Omaha, Nebraska is a shining example of a variety community theater that is thriving by adapting to the changing landscape of the performing arts. Known for its eclectic mix of performances ranging from live music concerts to stand-up comedy, the Benson Theatre has become a cultural hub for the local community. By embracing a diverse range of artistic expressions, they have been able to attract a wide audience and establish themselves as a vital part of Omaha’s theater scene. This approach mirrors similar efforts in cities like Los Angeles and New York, where theaters are also exploring new ways to stay afloat. In response to the challenges posed by the pandemic and changing audience preferences, theaters in these major cultural hubs have started diversifying their programming, incorporating multimedia experiences, interactive performances, and virtual shows. By embracing innovation and adapting to the times, these theaters are not only surviving but also expanding their reach, attracting new audiences, and redefining the boundaries of live performance.